
in times of AI
AI expands the research. AI accelerates the problem-solving.
But criteria, commitment and empathy still win the pitches, the brands, and the teams.
A sparring for CMOs, a partner for founders, a trusted second mind for CSOs.
Strategic sparring. 90 minutes to move forward what you have in mind.
Projects. Strategy tailored to the project, end to end.
Strategic advisory. Continuous role as brand guardian.

A century, told forward.
Telefónica 100 · 2023-2024
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You decide better than you think.
Hyundai · 2024
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From bytes to atoms.
Mercado Libre · 2019
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Honesty as premium.
Popeyes Spain · 2025-2026
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Turning a threat into an opportunity.
Budweiser · 2018
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Why not a brand book of our own?
NotCo · 2019
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Dignity as brand truth.
Ueno Bank · 2022-2023
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Identity, created from within.
Sevilla FC · 2023
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The value of being understood.
ELSA Speak · 2021
››Fernando brought clarity to a brief that had everything — history, emotion, strategy — and no clear direction. His work became the spine of two years of brand work.
He found a truth that was distinctly ours, not a copy of what other car brands do. It felt like Hyundai for the first time.
Working with Fernando meant the strategy was always one step ahead. He connects things others miss and turns them into a clear, compelling point of view.
The work captured something the club had always felt but never said out loud. A truth born inside, not invented from outside.
He didn't just build a brand framework. He built it in the shape of our brand — the way we think, question and move.
Fernando turned a positioning problem into an opportunity. He found a way to make Budweiser feel both serious about craft and never pretentious about it.
Mercado Libre, NotCo, Telefónica, Hyundai, Sevilla FC, Budweiser, Iberia, BMW, L'Or, Globant, Santander, Stella Artois, Uber, Trainline, Popeyes, Brahma, HSBC, Gatorlit, Babolat, among many others.
This amount of projects allowed me to meet and collaborate with great people and great professionals, who are the most important part of this track record.
If any of this resonated, let's talk.
brief@fernandobozzoletti.com